Maximize your performance
Unlock your business’s full performance potential with Performance 5
Account simplification
Simplify account structure to improve ROI
At the start of each campaign, ad sets go through an initial learning phase as the delivery system explores which audiences and placements work best for your ads.
Combine ad sets and minimize changes during this phase to help AI learn quickly and deliver more efficient results.
People shop for the same product for different reasons. Develop ad creative based on a variety of motivations to appeal to different audiences.
Businesses that work with creators to include partnership ads in their media mix reduce their cost per acquisition by 19% on average4, and Reels ads help advertisers achieve a 51% median improvement in cost per incremental conversions for lower-funnel events.
Create diversification
Diversify ad creative to deliver the relevant message to the right person
Develop a variety of ad creative and enable AI to deliver the right message to the people most likely to be interested in it.
Automation
Automate and optimize ad performance with Meta Advantage
Single-step automation solutions like Advantage+ shopping campaigns and Advantage+ app campaigns help maximize results with the strongest possible campaign setup across audience, budget, placement, ad creative and conversion destination. Advantage+ shopping campaigns achieve an average of 17% improvement in cost per conversion2 and Advantage+ app campaigns see an average of 26% improvement in average cost per acquisition3.
If you need more control, automate just part of a campaign with Advantage+ placements, Advantage+ catalog ads or Advantage custom audience.
Data quality
Create a direct connection between your marketing data and Meta technologies with Conversions API
High-quality data paired with AI can help you connect with customers throughout their distinct paths to purchase.
Implement the Conversions API with a direct integration, the Conversions API Gateway, or a Meta Business Partner. Businesses that implement the Conversions API see an average improvement of 13% in cost per result.6
Increase event match quality, deduplicate events and implement the Meta Pixel to improve ad performance. Businesses that optimize the Conversions API see a 33% increase in incremental purchase events.7
Results validation
Test and learn to optimize ad performance
A thoughtful approach to measurement can help you understand what’s working and what’s not to maximize ad performance.
Compare different versions of an ad to understand which elements increase campaign performance.
Conversion Lift can help you determine which marketing efforts generate the most ROI by comparing the conversions in a test group to a control group.