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Meta Formats
set 6 campaign objectives in Ads Manager:
awareness, traffic, engagement, leads, app promotion and sales.
Facebook Ads Guide
Design Recommendations
File Type: JPG or PNG
Ratio: 1.91:1 to 4:5
Resolution: 1:1 ratio: 1080 x 1080 pixels-4:5 ratio: 1080 x 1350 pixels
Text Recommendations
Primary Text: 50-150 characters
Headline: 27 characters
Technical Requirements
Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height:-1:1 ratio: 600 pixels-4:5 ratio: 750 pixels
Aspect Ratio Tolerance: 3%
Panoramas or 360 Photos
Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.
Image
Facebook Feed
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